It's snowing....I mean, c'mon Mother Nature, haven't we had enough torture for one year? And it's not just flurries...it is actually piling up. What the hell??
Alrighty, so moving on, Bendel Open See is likely not gonna work out for us. They are clear that no apparel can be shown. Damn it! But fair enough, they are an accessories retailer so...
Jerry is working. Got a great job! Congratulations to him! We are working through how to manage our time and still push forward with OM. Gotta keep a good balance, which we've handled quite well so far. I don't foresee any problems with this, as we can both manage heavy workloads at work and with OM quite well while keeping the responsibilities 100% separate. Plus, we LOVE this stuff, all of it. The more, the better. We love being enveloped in the world of fashion. It's in our bones, it's our air.
We started talking with PR companies...now we have to figure out if and when we can afford it. I mean, I had no idea this stuff was so expensive but I also know it is a necessary expense if we want to expedite the awareness and subsquent success of OM. So, we'll bide our time and ensure that we make a well informed, well educated decision.
Thanks for following! More to come.
Wednesday, March 23, 2011
Monday, March 21, 2011
Day 67 - Hiatus
Ok....so sorry about that unexpected break. Here's why:
What do you do with 2 Irishman in NYC for St. Patty's Day? Well, actually I should say St. Patty's Week? Well, party of course! So we've been entertaining our guests and having a great time doing so. But time to put our noses to the grindstone. Party time is officially OVER!
Here's the latest OM news:
- The Etsy store is up and running.
- We are starting back again trying to get into a showroom for Resort 2011.
- Emails and phone calls are going out to buyers and editorial contacts practically on a daily basis.
- And we are starting to look into PR companies to help us get these pieces in magazines and/or on celebs.
Not much else to report at the moment. Oh! One more thing! Jerry is heading to the Henri Bendel Open Call on Friday morning. Its an opportunity for new designers to present their line to the Bendel Buyers. Overton Monroe will be there with bells on. Never know! It could be amazing for us! So that's really exciting. We have no idea what to expect, so we'll go with a positive attitude and an optimistic outlook and roll with it!
Those side projects mentioned previously?? Well still in work and under wraps for a bit longer. I need to make some headway before I can share anything worth mentioning.
A bientot!
What do you do with 2 Irishman in NYC for St. Patty's Day? Well, actually I should say St. Patty's Week? Well, party of course! So we've been entertaining our guests and having a great time doing so. But time to put our noses to the grindstone. Party time is officially OVER!
Here's the latest OM news:
- The Etsy store is up and running.
- We are starting back again trying to get into a showroom for Resort 2011.
- Emails and phone calls are going out to buyers and editorial contacts practically on a daily basis.
- And we are starting to look into PR companies to help us get these pieces in magazines and/or on celebs.
Not much else to report at the moment. Oh! One more thing! Jerry is heading to the Henri Bendel Open Call on Friday morning. Its an opportunity for new designers to present their line to the Bendel Buyers. Overton Monroe will be there with bells on. Never know! It could be amazing for us! So that's really exciting. We have no idea what to expect, so we'll go with a positive attitude and an optimistic outlook and roll with it!
Those side projects mentioned previously?? Well still in work and under wraps for a bit longer. I need to make some headway before I can share anything worth mentioning.
A bientot!
Wednesday, March 9, 2011
Day 66 - New Beginnings
Starting a new professional life and loving it! Thank God. Jerry is also moving in a new direction doing work that he loves too. The future looks bright and we are going with it!
To date, our biggest challenge is still getting those darn sales. We are at a stand still in a sense with Fall 2011. But it's ok....positive thinking. We just need to push through and do our thang. It WILL happen, just taking longer than we wanted, which we kind of reluctantly expected. What the heck, can't happen overnight! We often remind ourselves that this whole thing really just got off the ground in November (despite earlier discussions from 3 years ago). So...keepin' on 'till then.
We feel, as long as each week is building, progressive, and productive in some way, shape or form, we will be A-OK!
So cheers to new beginnings and to the future! Oh wait...we shoulda cheers'd yesterday...for Mardi Gras. Damn! Let the fasting begin....
To date, our biggest challenge is still getting those darn sales. We are at a stand still in a sense with Fall 2011. But it's ok....positive thinking. We just need to push through and do our thang. It WILL happen, just taking longer than we wanted, which we kind of reluctantly expected. What the heck, can't happen overnight! We often remind ourselves that this whole thing really just got off the ground in November (despite earlier discussions from 3 years ago). So...keepin' on 'till then.
We feel, as long as each week is building, progressive, and productive in some way, shape or form, we will be A-OK!
So cheers to new beginnings and to the future! Oh wait...we shoulda cheers'd yesterday...for Mardi Gras. Damn! Let the fasting begin....
Monday, March 7, 2011
Day 65 - Made to Order
Good news! We are creating a Made-To-Order option! This will allow Overton Monroe fans to purchase direct from OM, made specifically based on your measurements for the one and only you!
Until we have an opportunity to build our own E-Commerce platform into our website, we'll be borrowing services from Etsy.com for the immediate future while we work through the challenges (and expense) of adding the direct purchase feature to our site. Thanks to a suggestion from my sister-in-law. Hoping to have our online shop ready within the next few days. Jerry is busy working on that.
In the meanwhile, it's time to get geared up for Resort 2011. Time to hit up those showrooms all over again. One season down, infinity to go!
Thanks for reading!
Until we have an opportunity to build our own E-Commerce platform into our website, we'll be borrowing services from Etsy.com for the immediate future while we work through the challenges (and expense) of adding the direct purchase feature to our site. Thanks to a suggestion from my sister-in-law. Hoping to have our online shop ready within the next few days. Jerry is busy working on that.
In the meanwhile, it's time to get geared up for Resort 2011. Time to hit up those showrooms all over again. One season down, infinity to go!
Thanks for reading!
Wednesday, March 2, 2011
Day 64 - Creepin'
So we are about 2 weeks beyond fashion week. To date, lots and lots of calls/emails to boutiques and showrooms all over the place but....no sales yet! What the heck? We like it but what are we gonna do to gather sales? I think we needed to be at one of the trade shows (Project or Coterie). So, we're putting that on the list for the Spring 2012 season.
However, we are still hopeful. I think we're just anxious and figured sales would be had by now. It's ok, we'll be fine. Just gotta keep on pushing through.
Sales has been our biggest challenge but we knew it would be the case and fully expected it. Anticipating the challenge doesn't make it easier to deal with it necessarily...I mean we still need to find a way to get it sold, right?
Hmmm, we'll just have to figure it out.
In the meantime, we have one more update to share...the video clip is done! Check it out at http://www.overtonmonroe.com/. Now, we had wanted it to be a bit fancier but we like it. We're keeping it and, next season, we already have our ideas rolling around in our minds.
See you all in a few days!
However, we are still hopeful. I think we're just anxious and figured sales would be had by now. It's ok, we'll be fine. Just gotta keep on pushing through.
Sales has been our biggest challenge but we knew it would be the case and fully expected it. Anticipating the challenge doesn't make it easier to deal with it necessarily...I mean we still need to find a way to get it sold, right?
Hmmm, we'll just have to figure it out.
In the meantime, we have one more update to share...the video clip is done! Check it out at http://www.overtonmonroe.com/. Now, we had wanted it to be a bit fancier but we like it. We're keeping it and, next season, we already have our ideas rolling around in our minds.
See you all in a few days!
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