So we are about 2 weeks beyond fashion week. To date, lots and lots of calls/emails to boutiques and showrooms all over the place but....no sales yet! What the heck? We like it but what are we gonna do to gather sales? I think we needed to be at one of the trade shows (Project or Coterie). So, we're putting that on the list for the Spring 2012 season.
However, we are still hopeful. I think we're just anxious and figured sales would be had by now. It's ok, we'll be fine. Just gotta keep on pushing through.
Sales has been our biggest challenge but we knew it would be the case and fully expected it. Anticipating the challenge doesn't make it easier to deal with it necessarily...I mean we still need to find a way to get it sold, right?
Hmmm, we'll just have to figure it out.
In the meantime, we have one more update to share...the video clip is done! Check it out at http://www.overtonmonroe.com/. Now, we had wanted it to be a bit fancier but we like it. We're keeping it and, next season, we already have our ideas rolling around in our minds.
See you all in a few days!
Are you all considering direct sales on Etsy? There is a lot of high fashion and gorgeously made items on there. It could be a potential outlet for this year while sales, reputation and relationships with tradeshows and showrooms are being built.
ReplyDelete